It's the way of the world these days. Big conglomerates are buying up small businesses and with their volume, buying and pricing power, they're putting other small, family-owned businesses, well -- out of business.
And so it goes in wine industry, with small vineyards, wineries and brands being bought up by wine corporations or private equity firms. Often, these small, family-run operations began with a dream and a vision and a couple of bootstraps, some sweat equity and lots of talent and good fortune. And all too often, that vision gets lots when the needs of corporate shareholders get involved, at the expense of the artistry and passion that made the wines so terrific in the first place.
To avoid this happening to their lifeblood and legacy, Domaine Serene Winery, founders Grace and Ken Evenstad have committed to preserving a legacy of quality for future generations by setting up the Evenstad Family Trust. The Trust, they hope, will ensure that their commitment to producing the best quality Pinot Noir and Chardonnay will be supported and the family business can feasibly maintain its financial independence for many generations.
They've also taken further measures to ensure that Domaine Serene's future is secure and that the property will never be sold, the Eventads have created a succession plan for their grandkids that has them studying in a special winery internship program. Their grandchildren are being trained to take on key roles and maintain the brand's quality for years to come.
Domaine Serene wines have received more that one hundred 90+ point scores on recent releases of their wines. Most notably, their 2012 Winery Hill Vineyard Pinot Noir outperformed more that 500 international Pinot Noirs, including six Grand Cru and 26 Premier Cru Burgundies to win a coveted Platinum "Best in Show" medal at the 2016 Decanter World Wine Awards, held by Decanter Magazine.